https://www.vanessapaulino.com/home daily 1.0 2021-09-27 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1628205009235-O8E070RJSU3PRORZWRJO/Design+6.png Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632345415758-ET48CAO48OWOXLE18SUU/Design+1.png Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1628197649606-XU2QSJG9KGXVWFY3P2N0/Design+3.png Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1628201020025-ILXX2DWIUOJVF65FFZZU/Design+7+Copy.png Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632710661530-GAXZXGIPZKKL5C25OKYI/Design+5+Copy+5.png Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632710722868-8IH042AMAXAN9RZ0E15G/Design+5+Copy+4.png Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1628190522928-PRHWD55SJU8EEP4OCFQK/bud-light-concert.jpeg Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631306890363-7DLN9KD7T84V1WYK4EA5/InSitu-iPhone_JB_B.jpg Home https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632359501101-I2FJHN9CW401I1N83D1N/GettyImages-1159116508.jpg Home https://www.vanessapaulino.com/our-services daily 0.75 2021-01-05 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1609789892725-98U1JTSFTAFTCA255IL7/IMG_2174.JPG About https://www.vanessapaulino.com/contact-3 daily 0.75 2021-09-17 https://www.vanessapaulino.com/general-4 daily 0.75 2021-12-30 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632108774564-R1GDGS85HGMAKH5ZQ4AI/Template+i.jpg Design Language System - Design Challenges The Design System Management (DSM) housed over 400 individual components that were designed with the old Amex Travel branding. All of these components needed to be refreshed to the One Amex Branding. Each individual component was audited and mapped to the new DLS. Once these components were revised, they needed to be integrated into each path and evaluated by appropriate product owners. Concurrently, program rebranding took place and many of the travel flows needed to be revisited to include these new revisions. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632107870297-YLKHFV021MPFDC99ZW2G/Template+D.png Design Language System https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632104891934-8S2FN2O5RUUUQMZYSL5G/Template+D.png Design Language System https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632106515873-KCTSHH69ITIWZ567WWX4/Template+E.png Design Language System - The Booking Paths Each component was mapped out per path (flight, hotel, car) and was redesigned to consume the code and branding. Until the travel site migrates fully into OneAme (DLS), some travel-specific components are still documented in the Travel (DSM). https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632150767614-SED59R3QZW55EVBRJRZW/Hotel.jpg Design Language System - Exception Rules As the teams began the migration process Program rebranding also had began. A separate branding audit was done. The design team along with product owners created site-wide mapping exercise with exceptions rules around the new branding. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632102857414-MXVW03F85KIV5KTKNYIE/Scope.jpg Design Language System - Scope Of Work Together with the development team, we dissected the efforts into 19 phases, with certain phases taking multiple sprints to complete. The teams collaborated in a true agile manner, with code releases every other week. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/92a198fe-e3a2-42fa-a243-5e8d37f74c4e/MacBook_Pro_10.jpg Design Language System https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/ff81efd7-d030-495f-b0c1-076488e56d1b/Template+C.png Design Language System Before & After Car Booking Path https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/7acb9dd3-6217-4808-8805-cbc693e38b58/IMAc_Hotel.png Design Language System https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/c0c703b8-016d-40e6-bb8d-6d9671f48ba0/Template+C1.png Design Language System Before & After Flight Booking Path https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/143b12b0-3ae7-4283-87dc-25d1bc6d6048/Template+C2.png Design Language System Before & After Hotel Booking Path https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/5a56213e-23e0-4f03-a7bf-214503704682/MacBook_Pro_14.jpg Design Language System https://www.vanessapaulino.com/general-4-1-1 daily 0.75 2021-12-30 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631299443333-KDPQKZZW4SDTEUR79E8Z/InSitu-Family-JB_A.jpg JetBlue https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631304493035-9H4D01JRE5E61JHR6TRW/InSitu-Family-JB_C.jpg JetBlue - Build it. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631304435329-VFZ00G4H6ANPWOAB2IX3/InSitu-Family-JB_B.jpg JetBlue - Dream it. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.vanessapaulino.com/general-4-1-1-1 daily 0.75 2021-12-30 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632702753258-OF3CHWPU6MCASAZOQC6V/Template+D.png Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/d2f3b448-473b-464d-af26-7e76a359d40e/Screen+Shot+2021-12-30+at+12.29.24+PM.png Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632704378580-O6Q6GME6XPJTGOYK6Z1E/Template+G.png Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/c0235fad-6b16-44f9-b300-dc52af385af7/Template+I.png Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/80485858-954d-436d-8479-8b9ce8406500/Template+A.png Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/074ed34b-94ad-43d8-92d1-4c636e0b7228/Template+C+Copy.png Wyndham Vacations https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/99c79845-03de-4206-ba65-805c211acca3/Template+C.png Wyndham Vacations https://www.vanessapaulino.com/my-credit-guide daily 0.75 2021-12-30 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631317751547-C4PY86PBWBCQYMK1JKRU/MCG-Scene-Trans.png My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631325848407-3DNTL5M0HI7SOR1NIFN3/Creative+3.png My Credit Guide - A brand new tool For this tool I had to create the Credit Report Tool Experience and Design. I worked closely with the vendor "TransUnion” and the product owners at American Express to determine feasibility on current and custom features. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632161136593-DN7QVVLBS7NNHD6H31N6/Template+I.png My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632162272349-KIVEJ132YGGZIL2VFLPW/Template+J.png My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1632162205700-JOO2CA7TGAKJD1C8C890/Template+K.png My Credit Guide - Supporting Content Various email templates were created for this project. I first started with an MVP version and a scale-back email to trigger users to check their credit scores. As the product continued to get optimized, enhanced capabilities were introduced with more customizations. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/f72323aa-8fc7-4b64-a675-5a4bc9af1ecb/Template+H.png My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/286c2b58-5a76-40a6-b57a-2881fe8c9b39/Template+B.png My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/403be39b-0ad1-4709-8a3b-bb1f444ade12/01_AMEX-MCG-Landing.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/10c01b5c-c607-439c-8918-bf91d35422a8/01_AMEX-MCG-Mobile-Landing.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/9acfcbad-7f43-4ff9-9286-a883f3a4411b/02_AMEX-MCG-Rec-Pre-Animation.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/4076f626-a413-4041-ac69-d171448eedda/02_AMEX-MCG-Mobile-Rec-Set+Copy.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/b0ae76a3-6610-4833-9f7f-464ce402558e/01_AMEX-MCG-Landing+Overlay.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/2a7b2fd3-1c42-49bc-997d-bff2040c9802/03_AMEX-MCG-Mobile-Rec-Loading-Data.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/04f3b92c-6f78-4aef-886a-a56184464005/03_AMEX-MCG-Rec-Loading-Data.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/194006ab-8b16-4590-8cc7-fa22ee249689/04_AMEX-MCG-Mobile-Rec-Set.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/59937afa-0dd9-41d7-9aa5-1f869239c276/04_AMEX-MCG-View-Recs+Closed.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/4583c778-9d12-480d-97e8-41a20909c078/05_AMEX-MCG-Mobile-Rec-Confirmation.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/c436d5e3-9b3f-4257-9571-23c32d7829a5/04_AMEX-MCG-View-Recs.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/583c36ff-8922-419d-ab86-9330ce5ccf3c/06_AMEX-MCG-Mobile-New-Goal-Set.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/e85f8ea5-1e1a-4436-8ada-9d36bdbeeaba/05_AMEX-MCG-Rec-Confirmation.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/72e147e1-0cce-4e65-ac72-1b9d49c15e1b/07_AMEX-MCG-Mobile-Goal-Reco-Overlay.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/ef67017e-2b16-4c7d-bdbc-95be48543e44/05b_AMEX-MCG-Goal-Set.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/c8296da9-4a18-49e1-a175-df524b9eee2f/08_AMEX-MCG-Mobile-Score-Increase.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/bf89ad08-46e1-459e-b39d-c47896d44050/05c_AMEX-MCG-Rec-Overlay.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/bb46935d-493e-424e-aff8-b160bbaf77ca/09_AMEX-MCG-Mobile-No-Improvement.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/e521dabd-8e76-41b4-adf5-b65d0994de9e/06_AMEX-MCG-Change-Goal-Notification.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/79562012-27b6-4329-a0ae-5fb0747a8aa2/10_AMEX-MCG-Mobile-Score-Decrease.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/752cd2cd-2fb8-4a86-bc24-37a9d11ee852/07_AMEX-MCG-Change-Goal.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/27b531cb-a719-4c9f-aa2f-82dffa0d0c4c/11_AMEX-MCG-Mobile-Goal-Complete.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/05f9d0c4-f108-4b39-8d69-4c617b63e793/08_AMEX-MCG-New-Goal-Confirmation.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/da6a5a21-1341-4b54-8cc7-7549d6186f47/09_AMEX-MCG-New-Goal-Set.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/d9babd4d-34f6-4385-b48d-6a5be7dacfe1/10_AMEX-MCG-Goal-Reco-Overlay.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/450d880e-d1fd-4eda-84d1-52c1975f24cc/11_AMEX-MCG-Score-Increase.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/47210548-27d5-4689-a9b0-a08da822ab5e/12_AMEX-MCG-No-Improvement.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/c99b60a6-e7a1-47f2-9b2a-645acd698512/13_AMEX-MCG-Score-Decrease.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/33d47de4-a66d-42e5-9a5b-79aac76f253f/14_AMEX-MCG-Goal-Complete.jpg My Credit Guide https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/90bcef72-3711-4e6a-bec1-d0a505904e30/Template+B.png My Credit Guide https://www.vanessapaulino.com/pageab daily 0.75 2021-12-28 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631558696254-4MF82SAXLP6944X7AW5J/Template+D.png Anheuser Busch https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631556157642-2QB0LKO1ATXWDOMKF9MV/Template+B.1.png Anheuser Busch https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631556099725-AH3LXDWHVYRV36MJJM2Y/Template+B.png Anheuser Busch https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1631556914280-3254JDELQ7ZRQ986F3T3/Template+F.png Anheuser Busch https://www.vanessapaulino.com/american-express-travel-homepage daily 0.75 2022-01-03 https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/1aac6468-20b0-49c4-b66b-ddaca2f93c3e/Screen+Shot+2022-01-02+at+3.34.39+PM.png American Express Travel Homepage https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/7e9066b8-9751-4edd-9e02-265757a0bc5d/Screen+Shot+2021-12-28+at+9.11.43+PM.png American Express Travel Homepage - KAYAK Content is King Leverage an expand/collapse side navigation to surface more content above the folds. From Site to Web App A modern Nav design can give standard websites a web app look and a smoother transition to a real web application implementation. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/b9f5088f-6345-4062-a088-7483fc214a95/Screen+Shot+2021-12-28+at+9.03.43+PM.png American Express Travel Homepage - 66 Nord Primary Navigation -Dropdown Full-screen takeover offers an immersive experience to bring more categories to the forefront. https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/45c80f03-05ed-4e35-8326-8beb13160e8a/AB+Test.png American Express Travel Homepage https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/60061978-53e4-4345-a564-6cb967878362/Option+2 American Express Travel Homepage Option 2 - Persuade https://images.squarespace-cdn.com/content/v1/5fe0efe58bcc325474a822b2/84d54e1e-c463-44e2-a4d9-91e9af7ee1b2/Approach+1+Title.png American Express Travel Homepage Option 1 - Inspire 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